To create a niche for the brand in a fiercely completive market and overcome the geographical constraints of the Agency being based in Bangalore and the client in Kanpur.
We seamlessly overcame the geographical constraints by creating a strong rapport with the client. We focused on campaigns that highlighted the numerous strengths and achievements of the brand. We created an identity of 'Kanpur ki Shaan' for Kashi which still holds strong today and the statement has become synonymous with the jeweller. With strong visually and conceptually driven campaigns they stand head and shoulders above their competitors and still remain the pride of Kanpur.