The challenge was multi-fold First, we needed to create a brand identity for Indo-MIM within the MIM industry globally that expressed their edge over most others. Then to create a new logo that expressed and displayed the dynamism of the entity and finally, creating a holistic multilingual website that encapsulated the whole brand
After researching all the competitors information we realized that the technology is fairly new, the market needed to be educated, having understood the technology in-depth we created a process flow in a very animated version, which was a success. When it came to the task of creating all new collaterals with the brand essence, we achieved it with a fresh of photo sessions of the capabilities and get beautiful results. The collaterals we created are logo identity, visual imagery, corporate ads, industry specific ads, company presentation in Flash, website (with six different global languages) leaflets, exhibition design, etc. Resultantly, Indo-MIM is a global player to reckon with today.