With plentiful Spas in Bangalore, the challenge really tested our mettle for intense competition, besides an immensely exciting assignment. The purpose was to give Akassa an international look & feel and at the same time establish that Akassa was a chain of spas.
We were fortunate enough to work with the client right from the inception stage. This meant that we played a consulting role, especially in keeping their look and feel more natural and less synthetic. When we got down to the drawing board we arrived at a central thought 'Treat Your Senses' and then translated that across medias, such as direct mailer, brochure, poster, signage, etc.